Hotel Hive is a buzzy (pun intended) new microhotel in DC's Foggy Bottom neighborhood. The architecture of the ABDO-designed lifestyle hotel informs the brand's guidelines but at less than a year old, the hotel's visual identity is still taking shape. The guestrooms themselves inspired our photographic vocabulary, based primarily on bright, cool whites with red brick, metallics, greenery, and punches of intense yellow.

Through a series of photoshoots across the remainder of this year, shot primarily with social media in mind, I'm helping Hotel Hive realize and refine their visual identity.

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